利用新兴数字技术在中国进行知识产权保护

大数据、人工智能、区块链对各行各业带来革命性的改变，在知识产权界也不例外，具体体现在辨认真伪、侦查侵权、固定证据和维权诉讼四个方面。对此，大成北京总部徐天成律师发表文章——《Protecting IP in China With Emerging Digital Technologies》，分享了利用最新科技在中国进行知识产权维权的方式。文章中，徐律师提出了五点建议，以启发海内外企业利用新科技在中国进行更具创意的维护知识产权行动。

文章刊登在大成全球的子网站www.businessgoing.digital（“业务走向数字化”）上，此网站的创建初衷是为了协助客户寻找新的解决方案并带来价值而提供的在线指南，当中探讨了多个行业领域中数字化转型的业务和法律挑战。该指南目前涵盖亚太地区、EMEA、拉丁美洲以及北美，并提供对汽车、能源、金融机构、政府、基础设施、制造、房地产和零售行业的独到见解。

我们会定期更新更多行业及地区的前沿文章等内容。这些内容提供在线业务相关法律（包括数据保护、电子隐私、消费者权益、知识产权、竞争和反垄断以及劳动法）的指导，并研究包括机器人流程自动化、自动驾驶、区块链、人工智能等新兴技术对法律的影响。这些见解旨在帮助读者节约成本，避免合规风险。（点击下方“阅读原文”浏览网站）

In this article, Albert Tsui of Dentons Beijing introduces how technology changes way to protect IP in China. Big data, AI and blockchain have brought revolutionary changes to China’s IP protection, with impact being reflected in four areas: product authentication, infringement investigation, evidence notarization and IP litigation. Towards the end of the article, Albert gives high level advice in five bullet points, inspiring Chinese and foreign companies alike to leverage latest technology and enforce IP in China more innovatively.

This article is published in www.businessgoing.digital, brought to you by Dentons. One of the effects of the pandemic has been an acceleration of the pace of digitalization. As we continue to find ways to serve our clients in the new dynamic and be of value to them, we launched an online guide titled ‘Business Going Digital’, which examines the business and legal challenges of digital transformation across a number of industry sectors. The guide currently covers Asia Pacific, EMEA, Latin America and the Caribbean, as well as North America. It includes insights on the automotive, energy, financial institutions, government, infrastructure, manufacturing, real estate and retail sectors. New articles and content for more sectors and regions will be added regularly. The articles provide guidance on regional and national laws which govern online business, including data protection, e-privacy, consumer rights, intellectual property, competition and antitrust, and employment. They examine the legal implications of emerging technologies and technological advancements, including robotic process automation, autonomous vehicles, blockchain, artificial intelligence and more. These insights aim to help readers avoid costly delays and compliance risks. The site gives the reader the ability to search for articles by topic, sector and region.