Dacheng Attorney Represents Foreign Business in Acquisition of Direct Seller’s License

Recently, Dacheng senior partner Li Changjun represented CNI (China) Co., Ltd., a foreign enterprise, in acquiring direct seller’s license from the Ministry of Commerce of PRC. CNI (China) Co., Ltd. is a subsidiary of CNI Enterprise (M) Sdn Bhd, a public company in Malaysia. It is the 41th direct selling enterprise approved by the Ministry, following Avon, NU SKIN, Pro-health, Amway, Perfect and Mary Kay. The marketing model of CNI Enterprise (M) Sdn Bhd has been used for case study by Peking University.